Bridging business and technology to turn ambitious ideas into real outcomes. Based in Switzerland, working globally.

Roslyn Lavery is a strategic leader and partnership builder currently serving as GM of Woo Marketplace at Automattic, the company behind WooCommerce — an e-commerce platform powering 4 million+ stores globally. With dual degrees in Software Development and Finance, she has spent 20 years delivering at the intersection of business and technology, from founding her own web agency to leading high-stakes payment partnerships with PayPal, Square, Affirm, and Apple Pay.

She is a no-nonsense straight-talker with a talent for untangling complexity — breaking ambitious visions into clear, actionable steps and finding sideways solutions that meet multiple objectives at once. Known for building cultures of clarity and trust, she is increasingly invited to shape business model thinking and drive decisions at the highest levels.

Originally from South Africa, now based in Bern, Switzerland.